People are lazy. And laziness, when kept under control, fuels a lot of their drive to do things faster and better. Let’s be honest, we’d all want to work less and smarter, generate more income and have tons of time to enjoy those we love, our passions and our hobbies. Given the opportunity, we’d all prefer to work for 3 months and travel around the world for the rest of the year (or insert other pleasant pastime here).

We need to stay mobile and render parts of what we do automatic, so that we gain time. And when it comes to social media, well, we have taken automatic to another level. Auto replies, retweets, direct messages, scheduled posts, automatic posting of content to social media websites. It’s all working out great for us.

But when we go fully automatic, we also fail to monitor what’s happening. We know things are taken care of, so we can’t we bothered with those aspects anymore, we have other, more pressing matters on our hands. The danger? Automatic processes don’t stop to think. And that’s how a few days ago a quite famous blogger managed to retweet their about page. Now one really tweets their blog’s about page and I caught some quite negative reactions. I immediately thought it was an automatic tweet plugin gone wrong.

So go automatic when it suits you. We all need the helping hand. Or about a dozen of them. But remember no piece of software can really be installed and then forgotten, no matter what their marketers tell you. Try to keep track of what you’re running and prevent minor mishaps that can make you look bad.