Guest post by Susan Daniels

When most people think of blogging, they don’t conjure up images of brand blogging. However, even Coca-cola has a blog to further empower its brand. Brand blogging helps your business out in two ways: it gives your customers a sense of community and it allows you to gain greater online visibility.

But starting a brand blog doesn’t simply mean writing an article every couple of days or so. To make your brand’s blog successful you need to incorporate the following into your every day posting: Continue reading

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As taste, needs and standards differ from one person to the next, having everyone appreciate a company or product or person is impossible. At a point or another, negative comments are about to emerge, via email, via the phone or publicly as comments to web sites, blogs and articles about a certain business or business person published on outlets allowing readers to post their opinions. Some are caused by something we did, others just come from differences of opinion.

There are many ways to address negative comments, depending on what triggers them, who and where posts them and each and every company’s strategy. But regardless of how we respond to negative comments – explaining a situation or its circumstances, challenging the person who authored the comment, apologizing or trying to change the subject, knowing when to just let go, be the bigger person and move on is also very important. Continue reading

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I have recently ran across some articles about the cost of press releases. While the authors were throwing numbers and averages, no one took the time to also explain what you actually pay for. A press release costs X amount is a limited way of putting it. What does that price refer to in the end? Here are a few things you should consider when analyzing the price of a press release:

You pay for press release writing

The actual press release has to be written by someone. Unless you already have the text, you pay for the service of having a public relations professional writing it for you. Or editing and rewriting it if you have a rough draft of what you want to say. Continue reading

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Today, a very cold and icy day, I met my friend Loredana Pascal at a down town cafe I usually like a lot. Mostly because of the menu, not their service. I was so happy to finally see her as work, life and other minor details meddled in our plans and it had been a while. I got there first and as I was pretty much frozen, so my first thought way hot chocolate!

Hot chocolate, the right choice! Only I love white hot chocolate and not all cafes or coffee shops have it. The cafe in question has it most of the times, one of the reasons for me choosing them So I ordered it! By the time Loredana arrived, a couple of minutes later, I had drunk half of it. She wanted the same thing and ordered it. The waitress told her, not before giving me a look that said “You’re a total freak for drinking that!”, how the traditional hot chocolate is much better!  Loredana still went for the white one… Continue reading

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Guest post by Selena Narayanasamy

Writing a catchy jingle can be fun, but it’s not easy. Knowing how to make that one 30 second song that engages an audience to commit it to memory is more science than art form.

The most popular jingles have tricks that make their song one that gets hummed around the office. Let’s examine 6 iconic jingles, and the secrets of their success.

1. Fanta “Wanta Fanta?”

Lesson: Repetition

Those lovely Fantana ladies have the right idea. A good jingle makes sure the audience knows the name of the product. The Fanta commercial mentions the product name constantly. If the audience doesn’t know the name, something is wrong. Continue reading

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