The past couple of weeks have brought in quite a few articles and blog posts about driving traffic as the new leverage of PR professionals. Pitch the story and have the traffic to back your pitch. But is this practice really new? Haven’t PR professionals already been driving traffic to online stories? I know I have and I doubt I’m the only one.

What stories do we drive traffic to? Well, almost anything showing up online.

Product/service reviews – all independent reviews, neutral and positive, are a gold mine for PR and Marketing pros. They are seen as objective points of view by customers and the bigger the publication, the more valuable the endorsement. Reviews are usually posted in a special website section, added to newsletters, used as literature to close new deals, twittered and blogged. Continue reading

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I love reading SEOBook and from the SEO perspective, I think Aaron Wall is quite the guru. I also think he’s got very cool marketing and business development insight to share. But it seems Twitter is where our opinions start to differ. According to his post on Twitter, this microblogging platform is a big page rank waster, mostly because of the no follow links. True. He also seem to think there’s little to gain from using Twitter. Aaron also quotes Seth Godin on the fact that, just like the phone, Twitter is only a connecting medium, not a marketing medium.

My question to you is: if you could (legally ) listen to people’s conversations on the phone, hear them when they mention your product or service, if you could start your own conversation with them, wouldn’t you be all over the phone? I know I would!

Twitter might be nothing more than a connection between many dots, but it’s an extremely transparent one. You can literally watch thoughts spread through word of mouth. Tweets and retweets and the circle keeps growing. Continue reading

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What I think you shouldn’t have missed last week…

I’m extremely happy to welcome you to the first Monday Reading Roundup after our big move that kept me quiet for longer than I wanted . So without any other service interruption, here’s my list for today.

Have you always wanted to know what the secret formula to a successful business is? Your search has ended: Cath Lawson’s just made it public knowledge.

While so many out there have proclaimed print newspapers dead and burried, Shel Holtz has identified 10 changes that could save them.

If you have a site or a blog or both, you monitor your traffic. And admit it, higher numbers make you happier. But are you also mislead by traffic and driven to monitor the wrong metric? Dawud Miracle warns us against being tricked by the wrong numbers.

Ian Lurie is at it again and brings you a fresh and funny lesson on internet marketing. It’s about big crowds and how they don’t always have the smart solution.

We’ve all made mistakes. In business, these mistakes cost us our customers’/clients’ trust. Liz Strauss described the kind of apologies that help rebuild this lost trust.

In the end, I’ll spice up this weeks edition with Karen Swim’s reading recommendations. It’s a list of 5 wonderful blogs that I’m currently exploring (except the first one, that’s already in my reader).

Don’t forget to add your own suggestions to the comment box! See you all next week!

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