Picture this! You find out about or stumble upon a really great new blog. You read a few articles and really like them. One of them is actually on a topic you’ve heard of before and were anxious to talk about with someone else. So you go to the comment box and try to post your thoughts. And then it happens: you’re asked to sign in. No matter how cool the blog is, your online time is still limited, creating accounts leads to profiles and to other steps you have to skip. What do you do? Sing in or click away?

I usually click away. If the blog really interests me, I’ll add it to my reader, but I won’t comments, so half of what’s so great about blogs, instant conversation, exchanging opinions and building connections, is completely lost. So here’s a list of reasons not to ask your readers to sign in before commenting: Continue reading

Popularity: 5% [?]