or How never to teach marketing

Disclaimer: this post was written last Saturday during class. But as I was blogless at that time, it’s only know being published.

Two weeks ago, a student of the Romanian American University(RAU), Tourism Economy department, had a wonderful weekend. Finally, inspiring professors (two of them actually) and some really cool things to actually bother researching. Something fresh and new and not lost in the mist of centuries past. Then the new head of this private institution stopped by to tell us how things were changing: an increased level of education, more asked from the students. Anyway, it sounded impressive. So impressive I bought it, most of it anyway.

Then this weekend came. I was looking forward to my Marketing class. I mean, it’s marketing, I love it, it should be wonderful! Well, I’m currently in the middle of a disaster. The class is boring, it only speaks of old concepts and dusty theory. Where are the cool tricks, the case studies, and the engaging presentation? It’s marketing for God’s sake! This is one teacher that should know more about giving students what they need and want. Continue reading

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