Brad Shorr from Word Sell, Inc invited me to write a guest post a while back. It took me a while, as his blog is one that I love and respect a lot and I needed to write a really good piece. Here’s a small excerpt of my piece:

Fear, lack of convincing proposals, lack of professionals, taking the “safe route”, there are hordes of reasons based on which companies, especially those in the B2B sector, choose not to take a second glance at social media. Brad has better explained the reasoning and the most common obstacles behind such decisions.

But Social Media does generate valid opportunities for companies to better reach current customers, potential ones and those who are now getting ready for corporate life and will later be eligible for the position of customers. Once the opportunity is identified, how can an employee, and external consultant or an agency convince a certain business owner, CEO, Director of Marketing or who ever makes the final decision that the promise of the social media needs to be pursued? It’s not a simple task, but it’s not rocket science either!

Head over to Word Sell for the rest of the entry!