Dale Carnege’s influential 1936 self-help book, How to Win Friends and Influence People, proudly sits on many PR professional’s bookshelves and in the Kindle queue’s of the digital library of many SEO services. The copy is usually in pristine and proper condition – because it has never been opened or touched since purchase. While playing a great prop in the professional business arsenal, it gets read as often as The Prince by politicians or The Art of War by generals.

If you are curious as to how the book applies to the current social media landscape, there are six guidelines the book gives to make people like you. Here they are with the proper social media advice to accompany them for our modern, networked times:

Become Genuinely Interested in Other People

While most people view social networking as a selfish, indulgent, and sometimes vain experience, you can get to know people intimately by following their posts. Get to know their personality by actively engaging them in content they post and not straying off of their interests when sending them messages


Too often people post about what is going wrong in their lives. The fact is that no one wants to get dragged down when checking out Facebook and Twitter. Make sure to keep your posts positive so you don’t lose followers, friends, subscribers, and friends.

Remember that a person’s name is, to that person, the sweetest and most important sound in any language

Fake aliases are far too common on social networking sites. If you are going by an obscure, inside-joke ridden nickname and want to effectively network, you should consider changing your Twitter handle or Facebook profile back to what’s on your driver’s license.

Be a Good Listener

You shouldn’t use social media platforms to monopolize conversations. If you are littering the   Facebook News Feed with pointless posts, people are going to grow weary and either not follow you or not take anything you say seriously.

Talk in Terms of the Other Person’s Interests

If you are commenting on someone’s content post, do not try to veer the subject towards another topic. They posted for genuine discussion and by delivering you will score rep points.

Make the Other Person Feel Important

Instead of waiting for people to post or send you messages, actively go out and do it yourself. There is no bigger endorphin releaser than seeing a new notification, receiving a Twitter mention, or getting a DM.

By following Dale Carnege’s classic steps and just tweaking them ever so slightly, you will be on your way to winning more friends and influencing more people. This will ultimately lead to more business, better social networks, and a more fulfilling life full of variety and conversation.

About the author
Guest post by Nick Jameson. He is a freelance writer specializing in business and marketing

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