Building a good reputation online can be a time-consuming process, particularly if it is a project you take on yourself. Even so, your business reputation is all you have, and it can be so easily affected online, especially if you aren’t being proactive and making an effort to establish a good online reputation for yourself.
What is Online Reputation Management?
Online reputation management is the process of tracking your business, what you say about it, and what others have to say about it. It is the process of keeping this information positive and downplaying any negative aspects that could be posted by disgruntled customers or anyone wishing to harm your reputation under false pretenses.
When this type of negative information is posted about your company on the internet, it can be posted anonymously and sent to a large audience, which in turn can hurt your business’ reputation both online and off.
Why is Online Reputation Management Important?
Statistics show that almost 90% of people search for a product or service online; and they use a search engine like Google, Bing or Yahoo to do it. This search can bring up your website, important information you have posted about your industry, your profile information, but it can also bring up negative information anyone has posted about you. People rely on the content a search brings up, so if this information is negative, it will affect the way people view your business.
Online reputation management, whether you perform it, yourself or hire a specialized company to handle it, provides marketing stability and protects you from defamation. It allows you to put your business forward and demonstrate that you are a reliable, honest business, trying to be successful just as many other businesses. If you are unsure as to what your online reputation says about you then you can check your internet reputation at Reputation.com.
To prevent negative information posted to the internet from affecting a reputation, many businesses are turning to online reputation management practices. By hiring the services of a professional online reputation management team you can protect your company’s reputation from being affected by negative bloggers, posters, or content that falsely misleads consumers into believing this derogatory information. Online reputation management works as a defense mechanism to anything that is defamatory and is posted against your business.
What Strategies are Used in Online Reputation Management
Companies that specialize in ORM use many of the same techniques used in Search Engine Optimization, but instead of focusing on getting your website in a first page search engine listing, they focus on getting positive information about your company in a first page indexing – putting your business in a favorable light.
Can I Do My Own Online Reputation Management
Yes! There are more than a few processes you can implement on your own. But you must realize that it can take a lot of work and many hours of monitoring the search engines to catch and repair any reputation damages.
To manage your own online reputation you need to monitor your business on the search engines by Searching for your business on Google, Bing and Yahoo. You should also ask customers who have had a positive experience with your business to post favorable reviews and information on your blog, website or other review site like Yelp. This posting of favorable information needs to be consistent to minimize any negative information.
About the author
Guest post by Nick Jameson. He is a freelance writer specializing in business and marketing